Brother and sister battle over pool boy in groundbreaking Coca-Cola advert

Brother and sister battle over pool boy in groundbreaking Coca-Cola advert

Coca-Cola’s features a brother and sister seemingly both lusting over the pool boy hired to clean their swimming pool.

The big budget advert, featuring a 50s-style soundtrack and playing on classic Americana imagery, shows both young people looking longingly at the pool boy, before both simultaneously deciding it might be a good idea to offer him a cool cola.

The siblings rush from the fridge with their bottles of Coca-Cola, only to get outside and discover… mom has beaten them to it, and is already providing the hired help with sandwiches and a cola.

‘Let’s face it, Mom always knows better, and she not only got to the pool boy before them both, but she also fixed a sandwich for the guy,’ said Rodolfo Echeverria, global VP of Creative and Connections at Coca-Cola, reports Ad Week.

‘It’s a human story, and Coca-Cola is at the center.’

The film was produced by ad agency SANTO.

Coca-Cola, which is headquartered in Atlanta, Georgia, scored the top mark of 100 in the latest Corporate Equality Index produced by LGBT advocacy HRC. The Index awards scores to Fortune 500 companies based on their LGBT-friendly policies and support.

Deena Fidas, director of the workplace equality project at the Human Rights Campaign, was reported as saying, ‘Coca-Cola has long championed diversity and inclusion. From its perfect score on the HRC Corporate Equality Index to its creative advertising over the years, Coca-Cola lives its values. This light-hearted ad is one in a line of the brand appealing to a diverse customer base.’

Todd Evans, of Rivendell Media – an LGBT marketing agency – applauded the advert but was unsure of its tone. ‘I love the ad yet worry that the LGBT, and especially the gay market is often sexualized in mainstream media.’

Print Friendly, PDF & Email
Previous Who else is watching 'When We Rise'?
Next Tanzania drops its threat to publish a list of gay people

About author

You might also like

The Happenings 7 Comments

Lady Gaga Gives Fans First Look At ‘A Star Is Born’

Lady Gaga has released the first image from the remake of A Star is Born. The singer took to Instagram to reveal the promotional picture of her and Bradley Cooper.

Print Friendly, PDF & Email
The Happenings 13 Comments

Facebook Post Of The Day: About Prince

Here’s what Kenny Brandmuse has to say on the issue of Prince, the stigmatization of HIV positive people and the departed icon’s sexuality. * Well, I’m not a Prince fan.

Print Friendly, PDF & Email
Editor's Desk 15 Comments

That Piece About What Caitlyn Jenner Is Really After

Written by Rebecca Juro and originally published on advocate.com After losing interest in I Am Cait midway through the first season, I believed I was done with the whole Caitlyn

Print Friendly, PDF & Email

5 Comments

  1. ambivalentone
    March 04, 07:24 Reply

    Loool. Its a human story with the hotness (if u can call that hot tho) at the center.

  2. Khaleesi
    March 04, 11:27 Reply

    Omg!!! I fucking lovvvvvvvve this AD!! Its so beautiful!!!!

Leave a Reply