Gay designing duo, Dolce and Gabbana has responded to a boycott of their brand by celebrities including Elton John, Ricky Martin, Sharon Stone, and Ryan Murphy with about as little class as some of their more gaudy designs. They’ve appropriated the “je suis Charlie” slogan that was used after the Paris attack on the satirical newspaper Charlie Hebdo that left twelve people dead.

Last week, the former couple was quoted in the Italian magazine Panorama saying, “We oppose gay adoptions. The only family is the traditional one. No chemical offspring and rented uterus: life has a natural flow, there are things that should not be changed.”

Naturally, that didn’t go over too well. Elton John responded, writing on Instagram, “How dare you refer to my beautiful children as ‘synthetic.’ And shame on you for wagging your judgmental little fingers at IVF – a miracle that has allowed legions of loving people, both straight and gay, to fulfill their dream of having children. Your archaic thinking is out of step with the times, just like your fashions. I shall never wear Dolce and Gabbana ever again.”

Elton also included a #BoycottDolceGabbana hashtag, which promptly lit up like wildfire.

Now the designers are trying to play the free speech victim card, adopting “je suis D&G” as a slogan and urging their supporters to #BoycottEltonJohn.

But the move is beyond tacky. Nobody is arguing against their right to say stupid things in interviews, yet in the same breath they somehow manage to call Elton John a ‘fascist’ for his boycott while waging their own attack on anyone who opposes them.

In a press release on Sunday, Gabbana said, “It was never our intention to judge other people’s choices. We do believe in freedom and love,” and Dolce added that they weren’t “judging other people’s choices.”

Here are some of the celebrity reactions on Twitter:IMG_20150316_200136IMG_20150316_200324IMG_20150316_200420IMG_20150316_200504IMG_20150316_200629

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