Kevin Bacon has some strong feelings about the male genitalia. The actor expressed in a video from Mashable today that there’s a serious lack of male nudity in Hollywood. And he’s ready to fill the void.

Bacon talks about the disproportionate amount of female nudity we see in film today stating:

“In so many films and TV shows we see gratuitous female nudity, and that’s not OK… It’s OK, but it’s not fair to actresses and it’s not fair to actors because we want to be naked, too.”

Bacon delivers an extremely earnest demand to “free the bacon,” by which of course he means your “wiener, your balls, your butt.”

Bacon also calls out Fifty Shades of Grey, Game of Thrones, and Wild Things for the films’ timidity in full-frontal male nudity and the way GoT exploits women and should do so with male actors (volunteering himself in all these cases). A ballsy move on Bacon’s part, the campaign to help bring forth more male nudity is growing larger by the minute. Of course this is all a sly marketing ploy for the actor’s latest film — which has no nudity as far as we can tell.

Bacon’s film Cop Car opens in theaters August 7. Watch the #FreeTheBacon video below: